BMK creates Bradesco’s first TransPromo

Bradesco bank was looking for a way of improving its customer communications, promote up-selling and cross-selling and still improve its customer retention rate.

Employing HP technology, Bradesco changed its monthly communications by making them more colourful, including personalised offers and using analytical CRM techniques to maximise the value and benefits of its data. To achieve this, a pilot programme centred around a selection of customers was developed to extremely tight deadlines.

The project spanned 9 different departments across the bank, 12 template pieces and a differentiated and multifaceted group which participated in the study. The time for getting the pilot on air was 120 days, from the idea's conception to the arrival of the first TransPromo piece in the customer's letterbox.

Partnership between BNK and HP Indigo Support guaranteed that deadlines were met at an affordable cost and insured that the ROI was extremely positive.

Special Ticket of Santander

Innovation is in BMK's DNA. It was in this spirit that we proposed to Santander bank, then Banco Real, to print all payment slips from the same font and on the same sheet. This simple initiative reduced approximately 400 thousand A4 sheets of paper per month and represented a monthly saving of 1 million Brazilian Reales. At BMK, all paper services used nowadays can be substituted by digital media solutions such as CDs, emails and text messages.

Most modern printing facility in Latin America

BMK are considered to be the security printing service with the most advanced technology in colour and B&W variable data printing in Latin America.

BMK invests annually in equipment and staff training and is getting ready to initiate the production of high-quality digital printing with HP Indigo W7200 whose capacity is up to seven million A4 colour printouts or 30 million A4 monochromatic printouts per month.

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